The pursuit of the unsmooth footprint of the titanium product market was mainly due to the following: First, the use of titanium was primarily used, and it was positioned in the fields of aerospace, aviation, and navigation, and other national defense construction fields. Consumers had doubts about the health of titanium in the application of daily life products. Second, due to the structural differences of titanium, titanium production technology is relatively difficult to differentiate with stainless steel, regardless of style design, process technology and cost price, stainless steel products have “get ready” to grab the eye of titanium products; third is the entry of titanium The promotion of science popularization and health promotion in the civil lifestyle market needs to be promoted in multiple ways. Fourth, the development of titanium products has started relatively late. There are no strict scientific and industrial standards or national standards for the production of titanium products. The basis for persuading consumers to accept them is still to be improved.